Top 5 from 100% Pure

In the world of green beauty, one of my top favorite brands would be 100% Pure. Their clean ingredients, pigmentation, and high performance have all won me over. I’m especially impressed that they are able to formulate with fruit and vegetable pigments, not FD & C dyes or minerals.

100% Pure US

100% Pure Canada

100% Pure UK

If you haven’t already seen my first Top 5 of 100% Pure video, go give that a watch, and if you’d like my video version of this post then watch here for my additional Top 5!

Ok enough chatter- let’s hop in with my first fave. This is the new Gemmed Luminizer in ‘rose gold’. It’s one of the newest products from 100% Pure and it’s actually made with real gemstones! I love the subtle gold glow of this highlight and the peachy undertones. It works with my fair skin and I think it would also do some amazing things on deep tones as well!


‘Rose Gold’


Coffee Bean Caffeine Eye Cream



A long-time favorite for me is their Coffee Bean Eye Cream. First of all, the scent is absolutely delicious, it’s almost like a rich caramel latte. Such a luxe experience to use, and I love it even more knowing how clean the ingredients are. I have so much respect for brands that are able to create products that smell & perform amazing, all without the use of synthetic fragrance. Oh, did I mention that the eye cream has caffeine? Yeah, so it helps de-puff and nourish the under eyes at the same time!



Multi-Vitamin + Antioxidants Ultra Riche PM Treatment

Another amazing skincare product from 100% Pure is their Multi-Vitamin + Antioxidants PM Treatment. It is so rich, so moisturizing, and has a light, refreshing fruity scent. It’s by far my favorite night cream of all time, and i’ve repurchased it over and over again. I know your going to love it!


Long Last Concealer with Superfruits

Next is the Long Last Concealer with Superfruits. I have mine in the ‘white peach’ shade. This is a lightweight, long lasting, and waterproof concealer. I’d say it’s got a light-medium coverage and it blends out very easily. It’s definitely got a smooth feel when warmed up with the fingertips and blended out. Now this is marketed as a concealer, but my favorite way to use this product is as an eyeshadow primer / base. If you’ve got veining or redness on your lids, it really helps to cancel everything out. Then when it’s set with a light powder or skin toned shadow, it gives you the perfect canvas for blending. It definitely helps the shadows to last longer and if you don’t set it with a powder first it is also a great tacky base for shimmers!pure3

My final favorite is the Pomegranate Oil Anti Aging Lipstick in the shade ‘Buttercup’. The pomegranate oil formula is so smooth, the pigmentation is amazing, and they are my best smelling lipsticks by far. Just imagine fresh raspberries and strawberries and pomegranates. But in a buttery smooth nourishing formula. Yep- that’s these! The Buttercup shade is my perfect pink, and it will flatter so many different skin tones. You can see it in action in my Top 5 video– so make sure to give it a look!

If your more of a matte lipstick fan, the Cocoa Butter Matte Lipsticks are where it’s at! They give the appearance of a matte lipstick, but they are moisturizing! I’ve never seen anything quite like them. Most matte lipsticks really dry my lips out!

Well that’s going to conclude my Top 5 from 100% Pure! Don’t forget to check out my previous picks from the brand- they are all still favorites of mine that I use on the daily. 🙂

What are some of your faves? Let me know what I should try out next!

xoxo Brittany

FTC- This post was not sponsored. Affiliate links have been used.


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  • Reply
    Ashley B.
    March 20, 2018 at 8:21 pm

    They all look great! Love the luminizer

  • Reply
    Kristin H.
    March 21, 2018 at 1:00 pm

    I want to try it all. I think I going to try thelipstick first because it looks and sounds amazing.

  • Reply
    March 24, 2018 at 7:40 am

    Do you know if the pm cream is okay to use while breastfeeding? Love your blog and appreciate this list. I’m slowly transitioning to all natural skincare/makeup but have had to read all the ingredients since I’m still breastfeeding.

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